Proving they have no concept of what a news cycle is, the Bears named Lovie Smith to coach their football team at five o’clock on a Tuesday night.

Sheer brilliance. Again.

And to think, Jerry Angelo had done such a smart thing just two days ago.

Consider this. The guy he really wanted to hire was Nick Saban. When Saban met with him for NINE hours on Saturday, only to say “No thanks,” Jerry was screwed. No matter who he hired would be the “second choice.”

So, he called up the dumbest guy he could find—Russ Grimm. Russ showed up, forgot to wear a suit and did a neanderthal interview with the Chicago media. Then, the next day, Lovie — smart, polished, suitably attired showed up and looked much better.

For three days Bears fans and the media debated Lovie or Russ, instead of still talking about Nick Saban.

Jerry had no intention of hiring Grimm, and the realization that the threat of Grimm keeping Greg Blache around only made Jerry’s plan even better. So now he hires Lovie Smith and sees it get lost in the wash of Lenny Wilkens coming back to coach the Knicks.

He’s like the guys from the Guinness commercials.

Guy #1: “I’ll hire a new coach right before the nightly news starts so nobody can cover it right!”
Guy #2: “Ruin your own big news? Brilliant!”

Sigh.